Thank you to everyone who has reached out to me in the past few days with your ideas, suggestions and comments.
Although Pink’s Bottom Line on Media, Money and Sports is only eight weeks old, it’s been overwhelming to hear from readers from all over the world who work in media, sports, private equity, venture capital and more.
For those of you who are new subscribers, you can find past editions here. Now, here’s today’s newsletter.
MEDIA: Advertising, Brands and News
Consumers appear to trust brands and companies that advertise in news environments, according to a recent survey by the Interactive Advertising Bureau (IAB) and Magid Research.
(Note: IAB is an advertising trade group. Magid is a consumer market research firm that also does business and strategy consulting.)
When a brand advertises in news, appears in a news environment, 38% find the brand much more or a little more trustworthy, 46% say it has no effect and 16% say the brand is much less or a little less trustworthy, according to that survey.
Pink's Bottom LineWith the sharp increase in news consumption due to topics like the coronavirus pandemic, the presidential election and more, brands appear to have a real opportunity to reach a large group of consumers through advertising in news.
That, in turn, could drive advertising revenue for news providers, which could help prop up at least one part of the sagging media sector.
MONEY: Home Price Strength
Home prices increased again in July, according to the widely watched CoreLogic Case-Shiller Indices.
The average home price increased 4.8% in July compared to a year ago, according to these indices.
Phoenix showed the sharpest year-over-year increase in housing prices among the larger cities, up 9% compared to a year ago.
Seattle’s housing prices rose 7% year-over-year, according to these indices, and showed the second highest increase in prices among those large cities.
Pink's Bottom LineIn fact, prices rose across all large cities, according to these indices, which indicates broad-based national strength.
The housing market has been a bright spot in a mostly dismal year for the US economy, and it looks like housing could help lead the way to an economic recovery.
SPORTS: It’s the Lakers
The Los Angeles Lakers are the clear favorite to win in the NBA Finals against the Miami Heat, according to Las Vegas oddsmakers. Their best of seven series tips off tonight.
The Lakers have two of the top five players in the league in LeBron James and Anthony Davis, and that duo has led the team to a 12-3 record through the first three rounds of the playoffs.
Miami has also powered through the playoffs, also posting a 12-3 record in the first three rounds led by Jimmy Butler and Bam Adebayo.
Pink's Bottom LineMiami’s supporting cast of players is stronger than the role players on the Lakers, and that should make for a six or seven game series.
However, James and Davis are clearly the two best players among both teams, and the Heat ultimately won't have an answer for them.
The Lakers will be NBA champions in 2020 in what should be a great October in sports for Los Angeles as I also expect the Dodgers to win baseball’s World Series.
Jeremy Pink is former CEO of private-equity backed Broadcast Sports International where he led the company to a successful sale and exit during his tenure there. He is also a former CNBC television executive in New York, London and Singapore. Jeremy currently serves as an advisor, consultant or board member to companies in New York, London, Hong Kong and Dubai in the media, technology, sports and financial tech sectors.
The information contained in this communication is strictly for general informational and entertainment purposes and is not meant to be construed as financial, investment, tax, or legal advice. This communication is not a solicitation to buy or sell any securities. I am not a financial advisor or offering professional advice of any kind. Users should not act upon the content or information found within this communication without first seeking professional advice appropriate for their individual situation. Decisions based on information contained in this communication are the sole responsibility of the user, and use of this communication and its contents constitutes an explicit understanding and acceptance of the foregoing disclaimers.