Pink's Bottom Line on Media, Money and Sports
Connected television, working from home and why Cincinnati might be the epicenter of football in the United States
In today’s newsletter, I discuss connected television, working from home and why Cincinnati might be the epicenter of football in the United States.
MEDIA: Connected Television
More households in the United States exclusively watch Connected TV (CTV), meaning they watch only on devices that have the ability to stream television like Smart TVs, Roku devices and others.
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Additionally, according to that survey, time spent viewing on CTV increased 44% in the past year, well ahead of the the 29% increase in time spent watching linear television over the same time period.
As such, data from this survey then suggests that viewers are moving more toward CTV for tv consumption and away from traditional linear television — that’s a trend that’s likely to continue.
MONEY: Work from Home Trends
Working from home, a trend that began at the onset of the pandemic, looks like it will continue for the foreseeable future, according to a new Gallup survey.
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Notably, more than nine in ten workers want to continue working remotely at least part of the time after the pandemic ends, according to that survey.
As such, the survey data suggests that companies probably will have to embrace the work from home trend in some form to retain employees — if they don’t, those companies could risk losing key talent.
SPORTS: Cincinnati Football
The epicenter for high quality football in the United States just might be Cincinnati these days.
In college football, the Cincinnati Bearcats are ranked second in the country and stand a good chance of making the College Football Playoff (CFP).
In the NFL, the Cincinnati Bengals drubbed division rival Baltimore Sunday 41-17 and are now tied for the best record in the AFC at 5-2.
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If the Bearcats finish the season unbeaten and win each of their remaining games convincingly, they should make the CFP.
Meanwhile, the Bengals play in the rough and tumble AFC North, and the team has a very difficult schedule after next week’s game against the hapless New York Jets.
Still, if the Bengals play the way they did against Baltimore yesterday, the team will make the playoffs — and might even have a chance to win a game or two this postseason.
Jeremy Pink is currently COO of Geniecast, a leading virtual content and experience company. He is the former CEO of private-equity backed Broadcast Sports International where he helped lead the company to a successful sale and exit during his tenure there. He is also a former CNBC television executive in New York, London and Singapore.
The information contained in this communication is strictly for general informational and entertainment purposes and is not meant to be construed as financial, investment, tax, or legal advice. This communication is not a solicitation to buy or sell any securities. I am not a financial advisor or offering professional advice of any kind. Users should not act upon the content or information found within this communication without first seeking professional advice appropriate for their individual situation. Decisions based on information contained in this communication are the sole responsibility of the user, and use of this communication and its contents constitutes an explicit understanding and acceptance of the foregoing disclaimers.
(Newsletter Editor: Karina Pink)