Pink's Bottom Line on Media, Money and Sports
Top global apps, US employment and the most valuable NFL franchises
In today’s newsletter, I discuss the top non-gaming global apps, US employment and the most valuable NFL franchises.
MEDIA: Top Global Apps
The usual suspects topped the most downloaded non-gaming apps in the world in July, according to data from Sensor Tower, an app research and intelligence company.
According to Sensor Tower, TikTok once again was the most downloaded non-gaming app in July — that marks the sixth consecutive month that TikTok has held that top spot.
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Facebook, Instagram, Facebook Messenger and WhatsApp ranked as the second through fifth most downloaded apps, respectively, according to Sensor Tower.
Notably all four of those apps are owned and produced by Facebook, indicating the outsized influence Facebook holds in the app world.
The Facebook app itself is actually the most downloaded app in the Google Play Store, besting TikTok among Android users.
MONEY: US Employment
Initial jobless claims fell to 385,000 in the latest week from 399,000 the prior week, according to a government report released earlier today.
Additionally, continuing jobless claims fell to their lowest level since the onset of the pandemic — for some context, though, the four-week moving average of continuing claims in the latest week stands at 3.18 million, well above the 2.07 million in the third week of March in 2020.
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As such, those jobless claims numbers point to an ongoing employment recovery but the jobs market still has a long way to go to return to its pre-pandemic level.
That adds importance to tomorrow’s monthly employment report. If that report shows strong job growth, that will point to a sustained jobs recovery.
If, however, that report looks weak, that could be a sign that the US employment market might not be on a trajectory to reach its pre-pandemic levels by the end of the year.
SPORTS: Most Valuable NFL Franchises
Despite the ongoing pandemic, the value of an NFL franchise increased sharply in the past year, according to Forbes.
The value of an average franchise jumped 14% to $3.5 billion, according to Forbes. Once again, the Dallas Cowboys were the most valuable franchise among all NFL teams at $6.5 billion.
The New England Patriots are the second most valuable at $5 billion followed by the New York Giants at $4.5 billion, according to Forbes.
Pink's Bottom Line
While league revenues declined in the past year, the NFL inked new, lucrative media rights deals, notably for broadcast and cable television.
Those deals ensure significant annual revenue increases for all teams in the league for a number of years, and it indicates that the outlook for the NFL as a business looks very healthy.
With all the talk of the importance of video streaming, an NFL game on live, linear television still remains arguably the top media property in the country.
Jeremy Pink is currently COO of Geniecast, a leading virtual content and experience company. He is the former CEO of private-equity backed Broadcast Sports International where he helped lead the company to a successful sale and exit during his tenure there. He is also a former CNBC television executive in New York, London and Singapore.
The information contained in this communication is strictly for general informational and entertainment purposes and is not meant to be construed as financial, investment, tax, or legal advice. This communication is not a solicitation to buy or sell any securities. I am not a financial advisor or offering professional advice of any kind. Users should not act upon the content or information found within this communication without first seeking professional advice appropriate for their individual situation. Decisions based on information contained in this communication are the sole responsibility of the user, and use of this communication and its contents constitutes an explicit understanding and acceptance of the foregoing disclaimers.
(Newsletter Editor: Karina Pink)