Pink's Bottom Line on Media, Money and Sports
Top items and takeaways of the week from the worlds of media, money and sports
Here are the top items and takeaways of the week from the worlds of media, money and sports.
MEDIA
Pink’s Bottom Line: Live sports remains a key driver of viewership of traditional linear television, which means that live sports rights fees will continue to skyrocket.
Pink’s Bottom Line: Notably, the consumption of social, short-form video — like TikTok and Instagram Reels — is growing rapidly, which is contributing to overall increase in digital video viewership.
Pink’s Bottom Line: With the next Presidential election just 21 months from now, coverage by news media — and real or perceived political bias in its reporting — will play an even more crucial role than usual in shaping the narrative of that election.
MONEY
Pink’s Bottom Line: While inflation both at the consumer and wholesale level has moderated in the past six months, it remains stubbornly high, indicating that the US Federal Reserve likely will adopt a more hawkish tone on interest rates at least through the second quarter of the year.
Pink’s Bottom Line: If gasoline prices remain elevated, that could shake the confidence of the American consumer, which, in turn, could spell trouble for the overall US economy.
Pink’s Bottom Line: High mortgage rates are sapping demand for housing and leading to declining new construction plans, a sign that the housing shortage will remain a problem for the foreseeable future.
SPORTS
In American professional football, the XFL kicks off its new season today after a three-year hiatus.
Pink’s Bottom Line: That means that there will be two professional football leagues this Spring, the XFL and the USFL, which indicates the insatiable appetite for both football and for live sports on television in this country.
Pink’s Bottom Line: The emergence of the LIV Tour will lead to more focus on three of golf’s four majors — The Masters, the US Open and the Open Championship — as those will likely will be the only events that feature the top golfers from both the LIV and the PGA tours this year.
Pink’s Bottom Line: Alacaraz is likely the future of men’s tennis, but the next two to three years will still belong to Novak Djokovic, the current world number one.
Jeremy Pink consults for media, sports and tech companies around the world. He is the former CEO of private-equity backed Broadcast Sports International where he helped lead the company to a successful sale and exit during his tenure there. He is also a former CNBC television executive in New York, London and Singapore. He started his career as a sportswriter for two newspapers in Columbus, Ohio.
The information contained in this communication is strictly for general informational and entertainment purposes and is not meant to be construed as financial, investment, tax, or legal advice. This communication is not a solicitation to buy or sell any securities. I am not a financial advisor or offering professional advice of any kind. Users should not act upon the content or information found within this communication without first seeking professional advice appropriate for their individual situation. Decisions based on information contained in this communication are the sole responsibility of the user, and use of this communication and its contents constitutes an explicit understanding and acceptance of the foregoing disclaimers.
(Newsletter Editor: Karina Pink)